interesting they fancy investing in all these brick n mortar paraphernalia and lace the structure with a narrative about people having #art linked happenstances.

Perhaps, if honesty was to be given a chance, all such invetments would be directed towards #informal, non-specific, #art plausibilities?

you know, like having an encouter, and some time later you say:
OH! Schneeze! that WAS #art - now i see.