I was a bit worried that the Kotaku article made Mastodon sound like an insular closed club, but judging by all the new sign ups there's probably no better way to make people want to sign up than to suggest that something is exclusive...
@Gargron I'd actually never heard of this system before the Kotaku article. But they did make it sound like a friendly place. Which is, sadly, a rarity in the social media landscape these days. That appealed to me.