we are very much at this point of "MY PRODUCT SUCKS AND THATS FUNNY AND THATS WHY YOU SHOULD BUY IT!" which seems #VeryODD to me. why are we making fun of our own product?
in a way, this is the worst use of #irony: the MARKETING EXEC decided that ridiculing themselves would be profitable, so they recognize how #awful they are, offer no solution, and use it to hawk their garbage.