#Zeroclick is only half the AI story: As #buyers use #AI instead of #search, they're one-tenth as likely to #click through to #websites. B2B companies are feeling the impact with #trafficdeclines of 10-40% over the past year. https://www.forrester.com/blogs/zero-click-is-only-half-the-ai-story/?eicker.news #tech #media #news
Zero-Click Is Only Half The AI Story

Zero-click behavior requires providers to deliver trustworthy, AI‑ready content that supports deeper evaluation across the buying journey.

Forrester