I wonder if St James’s in London and Newcastle are being mixed up in:
“The bakery, which is headquartered in Newcastle upon Tyne, said… that sales growth was also being boosted by the sunny weather. However… the Met Office confirmed that 34.7C was recorded at St James’s Park in central London on Tuesday afternoon.”
I hope the Guardian realises that St James’s Park is in SW1 and St James Park is in NE1.