dior flagship store reopens in paris after sweeping makeover by peter marino

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Designers and architects redesign the Louis Vuitton trunk for Louis 200

Two hundred creatives, including architect Sou Fujimoto and designer Samuel Ross, have reinterpreted the classic Louis Vuitton trunk in celebration of what would have been the fashion designer's 200th birthday.

The creatives were given free rein to redesign the trunk as part of Louis 200, an initiative that was launched at the beginning of August to mark the bicentennial birthday of French designer Louis Vuitton, who founded the fashion house.

Top: Mr Flower Fantastic created a trunk covered in plants. Above: Peter Marino strapped his black trunk in leather harnesses

Collaborators were encouraged to use any medium to create their own 50 by 50 by 100-centimetre trunk, which is nearly the same size as the original trunk Vuitton developed in the 1850s.

The resulting designs range from architect Peter Marino's 'Houdini Trunk' (above), which has tight-fitting leather straps, to a floral sculpture (top) by multidisciplinary artist Mr Flower Fantastic.

The brand hopes that the initiative "creates a bridge between Louis, the pioneering trunk maker and packer, and all the visionaries" who were asked to redesign the trunks.

Sou Fujimoto's trunk is informed by his well-known residential work House N

Japanese architect Fujimoto designed a trunk informed by his House N, a starkly geometric white house punctuated by windows and openings in Oita, Japan.

His trunk makes use of a neutral white paint colour palette, as well as birch plywood blocks that represent the windows in the residential building.

"The simple volume of the trunk has been re-surfaced to create an impression of interiority," Fujimoto told Dezeen.

"By applying a white surface and leaving only a few 'openings' the previously simple and flat box achieves depth and volume," he said.

Amande Haeghen designed her trunk as a window into the human soul

Elsewhere, artist Amande Haeghen drew on the trunk's role as a vessel for keeping sentimental items safe.

"I found inspiration in the symbolic definition of a trunk that spans ages and eras – a material witness to immaterial events like all the secrets and all the essential things you bring with you on a trip," Haeghen told Dezeen.

The French artist used a wooden trunk and a plaster base as the foundation for her design, which took two months to produce.

Haeghen cut a body-shaped piece of wood from the top of the trunk to act as a "window" into the box. Inside, she created a sculpture made of sandstone, glass and porcelain plates stacked on top of one another.

"I placed the structure inside the trunk like a window to a soul, as if you can truly see inside someone and analyse the pages of his memory and history," she explained.

Haeghen then thermoformed layers of glass on the porcelain layer to finish the piece.

Mr Flower Fantastic's Legacy Garden trunk can be seen in Louis Vuitton store windows around the world for the month of August

Over the course of the month of August, the trunks will be showcased in different ways across Louis Vuitton stores around the world. In some stores, digital screens will display the trunks in a video loop.

In other stores, the trunks will be stacked on top of each other to form a giant, robot-like figure. This is a reference to the designer's penchant for stacking trunks in his windows.

Samuel Ross used neon orange steel for his skeletal reinterpretation of the trunk

Louis Vuitton has launched several other creative initiatives to mark the founder's birthday, including a video game that allows users to collect NFTs designed by artist Beeple.

The trunk isn't the only Louis Vuitton accessory to have undergone a makeover. Artist Jeff Koons teamed up with the brand to create a collection of bags that repurposed some of the world's most famous paintings.

The team at Louis Vuitton also re-launched two of its monogram handbags with built-in flexible OLED digital screens at its Cruise 2020 show.

The post Designers and architects redesign the Louis Vuitton trunk for Louis 200 appeared first on Dezeen.

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Jun Aoki & Associates wraps Louis Vuitton's Tokyo store in "poetic yet playful" pearlescent facade

Japanese studio Jun Aoki & Associates has created a distinctive flagship store for Louis Vuitton in Tokyo's Ginza shopping district with an undulating facade and interiors by architect Peter Marino.

Replacing the brand's previous store, which has occupied the same corner since 1981, the seven-storey Louis Vuitton Ginza Namiki store is wrapped in a water-like facade.

Designed by Jun Aoki and Associates, this undulating pearlescent facade was created to give the building a modern look and reflect Ginza's location near Tokyo Bay.

Top: Louis Vuitton Ginza Namiki store by Jun Aoki and Associates. Above: the facade has an undulating water-like design

"The building's highly modern appearance interprets the reflections of water as a material phenomenon," said Louis Vuitton.

"Poetic yet playful; shimmering and rhythmic. Once a peninsula extending in Tokyo Bay, this evocation of water is expressed throughout as smooth, undulating surfaces – from the glass facade that transmits shifting colour to the feature staircase and fixtures."

The store occupies a busy corner site

The facade was constructed from two layers of glass that curve and ripple like water, which was covered with a dichroic film to create a pearlescent colouring.

A clear opening at the corner of the ground floor showcases the latest collections and allows glimpses of the art-filled, natured inspired interiors by New York-based studio Peter Marino.

The facade of the store reflects and distorts its surroundings

"Jun Aoki's facade is at once monolithic and imbued with fluidity – his representation of a 'pillar of water'," said Louis Vuitton.

"At street level, the building reflects the dynamism of Ginza; higher up, neighbouring towers become wavy apparitions, while a skyscape sweeps across the glass, marking the passage of each day."

The interior has large monogram jellyfish suspended from the ceiling

The lower four floors of the store are dedicated to retail. Pale stone covers the floor of the ground level with curved panelling on ceilings to add a three-dimensional effect.

Throughout the retail spaces textured walls, curved surfaces and a wood and glass material palette fill the space adding a lightness to the interior while reinforcing the natural theme.

A wooden staircase is encased by a four-storey tall feature wall

The retail floors are connected by a central staircase constructed from sculptural oak and glass that winds through the store surrounding by suspended jellyfish with monogram detailing.

A secondary staircase at the rear of the store employs a similar material palette and is framed by a four-storey feature wall that reinterprets a painting by Japanese artist Kimiko Fujimura and reflects the buildings organic aesthetic.

Retail spaces boast a neutral palette with colourful accents

Furniture by Pierre Paulin was added to inject acidic hues to the tonal interior, bright pinks and oranges can be found throughout the women's floors while reds, blues, and muted yellows fill the men's.

The store also includes a permanent space to showcase new arrivals as well as a VIP area on the sixth floor and the Le Café V on the building's top floor.

A zoned area has an underwater theme

Jun Aoki & Associates has completed several other projects for the fashion house, including this a flagship store in Osaka wrapped in curved glass sails and the nearby Ginza store that has a perforated facade based on the Vuitton monogram.

Marino has similarly renovated the brand's New Bond Street store in London that uses artworks by Tracy Emin and the Campana Brothers.

Photography is by Daici Ano.

The post Jun Aoki & Associates wraps Louis Vuitton's Tokyo store in "poetic yet playful" pearlescent facade appeared first on Dezeen.

#all #architecture #instagram #japan #fashion #louisvuitton #tokyo #retail #petermarino #junaokiandassociates

Jun Aoki & Associates wraps Louis Vuitton's Tokyo store in "poetic yet playful" pearlescent facade

Japanese studio Jun Aoki & Associates has created a distinctive flagship store for Louis Vuitton in Tokyo's Ginza shopping district with an undulating facade and interiors by architect Peter Marino.

Replacing the brand's previous store, which has occupied the same corner since 1981, the seven-storey Louis Vuitton Ginza Namiki store is wrapped in a water-like facade.

Designed by Jun Aoki and Associates, this undulating pearlescent facade was created to give the building a modern look and reflect Ginza's location near Tokyo Bay.

Top: Louis Vuitton Ginza Namiki store by Jun Aoki and Associates. Above: the facade has an undulating water-like design

"The building's highly modern appearance interprets the reflections of water as a material phenomenon," said Louis Vuitton.

"Poetic yet playful; shimmering and rhythmic. Once a peninsula extending in Tokyo Bay, this evocation of water is expressed throughout as smooth, undulating surfaces – from the glass facade that transmits shifting colour to the feature staircase and fixtures."

The store occupies a busy corner site

The facade was constructed from two layers of glass that curve and ripple like water, which was covered with a dichroic film to create a pearlescent colouring.

A clear opening at the corner of the ground floor showcases the latest collections and allows glimpses of the art-filled, natured inspired interiors by New York-based studio Peter Marino.

The facade of the store reflects and distorts its surroundings

"Jun Aoki's facade is at once monolithic and imbued with fluidity – his representation of a 'pillar of water'," said Louis Vuitton.

"At street level, the building reflects the dynamism of Ginza; higher up, neighbouring towers become wavy apparitions, while a skyscape sweeps across the glass, marking the passage of each day."

The interior has large monogram jellyfish suspended from the ceiling

The lower four floors of the store are dedicated to retail. Pale stone covers the floor of the ground level with curved panelling on ceilings to add a three-dimensional effect.

Throughout the retail spaces textured walls, curved surfaces and a wood and glass material palette fill the space adding a lightness to the interior while reinforcing the natural theme.

A wooden staircase is encased by a four-storey tall feature wall

The retail floors are connected by a central staircase constructed from sculptural oak and glass that winds through the store surrounding by suspended jellyfish with monogram detailing.

A secondary staircase at the rear of the store employs a similar material palette and is framed by a four-storey feature wall that reinterprets a painting by Japanese artist Kimiko Fujimura and reflects the buildings organic aesthetic.

Retail spaces boast a neutral palette with colourful accents

Furniture by Pierre Paulin was added to inject acidic hues to the tonal interior, bright pinks and oranges can be found throughout the women's floors while reds, blues, and muted yellows fill the men's.

The store also includes a permanent space to showcase new arrivals as well as a VIP area on the sixth floor and the Le Café V on the building's top floor.

A zoned area has an underwater theme

Jun Aoki & Associates has completed several other projects for the fashion house, including this a flagship store in Osaka wrapped in curved glass sails and the nearby Ginza store that has a perforated facade based on the Vuitton monogram.

Marino has similarly renovated the brand's New Bond Street store in London that uses artworks by Tracy Emin and the Campana Brothers.

Photography is by Daici Ano.

The post Jun Aoki & Associates wraps Louis Vuitton's Tokyo store in "poetic yet playful" pearlescent facade appeared first on Dezeen.

#all #architecture #instagram #japan #fashion #louisvuitton #tokyo #retail #petermarino #junaokiandassociates