“There is a backlash against visually focused lifestyle content, which has become so co-opted by brands. Gen Z want more. They want knowledge. They want to go deep down the rabbit hole, on podcasts and on Reddit as well as on TikTok and YouTube.”

#antiintelectualism #intelectualism

https://www.theguardian.com/fashion/2026/mar/22/living-period-political-anti-intellectualism-pop-culture-clever-new-cool

We are living in a period of political anti-intellectualism. But in pop culture, clever is the new cool

At the very moment Trump’s rambling speeches and meme–fied inanity threaten to overwhelm us, fashion, music and film are moving in the opposite direction

The Guardian