“There is a backlash against visually focused lifestyle content, which has become so co-opted by brands. Gen Z want more. They want knowledge. They want to go deep down the rabbit hole, on podcasts and on Reddit as well as on TikTok and YouTube.”
“There is a backlash against visually focused lifestyle content, which has become so co-opted by brands. Gen Z want more. They want knowledge. They want to go deep down the rabbit hole, on podcasts and on Reddit as well as on TikTok and YouTube.”