🎧 New podcast episode with @etherdiver
We talk about his music, synths, and supporting independent artists with his music review project "Other People's Music". Learn more on our website! https://www.lorenzosmusic.com/podcast/ether-diver-lorenzos-music-podcast/

#podcast #music #FediMusic #LorenzoMusicPodcast #IndependentArtists

Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic

Picture this: you open a streaming app in Perth and the first recommendations are artists from Perth. Not because an AI has calculated that local content maximises your engagement time. Because the platform was designed by people who live here to connect listeners with the musicians they share a city, town or region with - their creative community.

Spotify's discovery algorithm optimises for global engagement. It has no particular incentive to surface a Perth artist to a Perth listener. Local music ecosystems are not a scalable global product, and scalable global products are what the major platforms are built for.

Geo-fenced discovery isn't a workaround. It's a design choice that The Pack is making, at the level of platform architecture, that the health of a local music scene is a value the platform is built to serve. It's why we exist. Because we actually care about music and musicians... not just money.

New blog on who discovery actually serves, why local artists can't rely on global algorithms to find local audiences, and what geofencing is actually for.

👉 https://www.packmusic.au/blog/abetteralgorithm

#PerthMusic #MusicDiscovery #IndependentArtists #ThePackMusic #Geofencing #WAMusic #MusicTech #SupportLocalMusic

Timing the Drop in 2026: Why Release Timing Still Changes Everything

In 2026, releasing music is not just about the song. It is about the moment. This article explores why timing shapes discovery, early signals, listener behavior, seasonal context, and long-term visibility. A sharp read for artists who want smarter release strategy, not guesswork: https://www.audiartist.com/timing-the-drop-2026-best-release-timing/
#MusicPromotion #ReleaseStrategy #IndependentArtists #MusicMarketing #SpotifyTips

Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic