That's the line that opens chapter 13 of Disinfonomics. It points at something most counter disinformation strategies still miss.
People don't share lies because they're stupid. They share them because the lie buys them belonging, to a tribe, a worldview, a community of meaning.
Until our interventions offer better belonging, not just better information, we're bringing facts to a fight about identity.
Disinfonomics:https://saufex.eu/disinfonomics.pdf








