“For decades we’ve been telling people to change their behaviour without saying: ‘Change your behaviour.’ We’ve been saying ‘be more green’ or ‘fly less’, but meanwhile all of the things that drive behaviour have been pushing the other way. All of these subtle cues and not so subtle cues have literally been pushing the opposite direction – and we’ve been wondering why nothing’s changing.”

https://www.theguardian.com/environment/2024/jan/13/human-behavioural-crisis-at-root-of-climate-breakdown-say-scientists #endadvertising #climate #overshoot

Ad industry grapples with role selling consumption in climate crisis https://www.theguardian.com/environment/2023/nov/21/ad-industry-grapples-with-role-selling-consumption-in-climate-crisis?CMP=Share_iOSApp_Other

Why should society expect ad agencies to wear corporate capitalism’s moral compass? After all, they’re capitalist businesses too.

1. All ads are cons*.
2. Buy less stuff. You didn’t need it anyway.
3. Stronger regulations on what can be advertised.
4. Make advertising irrelevant, kill a parasitic industry.

*92% of 237 agree

#endadvertising