I've said elsewhere that #PeopleAlsoAsk "a bunch of objectively weird shit":
https://medium.com/@sarah-geri/answer-the-dumbass-questions-ed761c0f9315
It's STILL TRUE.
Also still true that if you want YOUR shit to get found (weird or not), you will need to answer some questions people are actually asking, in terms they actually use.
Whether those make any sense or not is kinda beside the point.
Unless the point is calculating the # of drinks you will need to recover.
#drcworkday
answer the dumbass questions - Sarah G. Carpenter, Ph.D. - Medium

Crossposted from my Facebook, with a couple of additions because Medium is much more accepting of rambles 👇 That doesn’t matter. You know what questions you want to answer, if you are trying to get…

Medium
Probably the most interesting tidbit from today's #drcworkday is this:
There is ALWAYS a Google search when you are writing #SEO copy.
Even if you already know more or less what to say, it's HOW YOU SAY IT that will help your client "rank" for their keywords.
SEO ppl already know this, but they probably aren't following 🙃
For the rest of you: What you really want from the Google search, usually, is "People Also Ask."
Today in #drcworkday we are learning all about "the different types of wills" (per article assignment). Think I already know a couple of them, but a Google search has suggested the existence of a "simple" Will. Never heard of it.
Hoping it's simple, but I'm not holding my breath. Probate stuff is RARELY simple.
I'm trying to do my SEO research while also listening to the Trump Speech. This is not great multitasking tbh. #drcworkday
#drcworkday Some 2ish hours into my explanation of #BeneficiaryDesignations I am interrupted by the need to go take a fan out of the window before the carpet gets rained on (again). Wind blowing in around the now CLOSED window is lifting blinds off frame. Probs explains my heating bill.
We've made it as far as "u should prolly check ur designations every few years," which is true but not how I will explain it for the client's blog.

There's nothing particularly difficult about BDs, but then that's kind of why I need a lot of caffeine to tackle them.
The much harder part, for a lot of people & from my #NotALawyer perspective, is making sure that:
1. the right kinds of accounts exist
2. they have all the $$ you want to transfer in them
3. the BDs are locked down

The hard part FOR ME is prolly going to be turning this info into several hundred words of prose. #drcworkday

I have decided to "liveblog" my workday for no particular reason. You can mute "#drcworkday to avoid these posts & still see news boosts, etc.

We're starting out w/an article on #BeneficiaryDesignations that convinces me I haven't had enough caffeine.

Basically, the way BDs work is: You go to all your accounts that can be readily transferred outside of a #LastWillAndTestament & you name somebody to automatically get their contents when you die. Handy.