“Ellas por ellas” se transforma en ciclo y llega a la Sala Master de la Radio U. de Chile | vía #UChileRadio

https://radio.uchile.cl/2026/03/08/ellas-por-ellas-se-transforma-en-ciclo-y-llega-a-la-sala-master-de-la-radio-u-de-chile/

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How can decision-making units (DMUs) drive high growth in B2B sales?
Focusing on the Decision-Making Unit (DMU)

The article's central argument is that for B2B (business-to-business) marketing and sales, understanding and targeting the Decision-Making Unit (DMU) is crucial for achieving high growth. A DMU isn't a single person; it's a group of individuals within an organization who influence or make the final purchasing decision for a product.
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