I absolutely LOVE this "digital" story that is not about IT. In a digital world, focus on the people.

The new CEO of Barnes & Noble focused on his clients and empowered employees to turn the company around, which had strayed from its "why" and who it existed for.

https://tedgioia.substack.com/p/what-can-we-learn-from-barnes-and

#digital #people #money #ceo #digitaltransformation #designforusers #clientservice #UXdesign #userexperience #startwithwhy #empower #empoweremployees

What Can We Learn from Barnes & Noble's Surprising Turnaround?

Digital platforms are struggling, meanwhile a 136-year-old book retailer is growing again. But why?

The Honest Broker