What sort of dunce allows a mere book to push them around? Or a film or a game or a TV commercial or anything else?
Well...I point out that both McLuhan and I allowed books—specifically, the writings of G. K. #Chesterton—to push us around. Both of us made decisions which we felt to be reasonable and conscious decisions (at least, that's how I felt about Catholic conversion) to do something irrational, i.e. convert to Catholicism, because we read Heretics or Orthodoxy or The Man Who Was Thursday or whatever else, and we were moved.
And it turns out that McLuhan was quite devout in his way, but he kept it kinda quiet. Plainly he didn't want his image as a public intellectual to be mixed up with Catholicism. Privately, though:
In his personal correspondence and private writings, [McLuhan] sometimes made connections between his religion and the media: for example, he compared satellite technology to the Star of Bethlehem.[36] He had a lifelong interest in the number three[37] (e.g., the trivium, the Trinity) and sometimes said that the Virgin Mary provided intellectual guidance for him.[c]