Recently, I visited a cardiologist and looked at the tool the doctor was using for a heart ultrasound (echocardiogram). I complimented the interface, she said it’s very intuitive, and allows for moving through the steps of the medical examination as needed. Everywhere she worked, the medical care facilities are switching to this Philips device

The above is great advertising for User Experience (UX) Design.

Good job, Philips! Implementing core UX Design principles that led to business results. I’m sure a team of people obsessed over the interface, interrogating the doctors to figure out their practices - to get the interface right.

Every market niche is saturated. Saturated with poorly designed products. You show high level of care to your customers, they come through the doors and windows, thinking: “FINALLY! SOMEONE THOUGHT OF MY NEEDS!”
...or put another way, as a well-known meme says: “Shut up and take my money!” ;)

#business #healthcare #medicalcare #B2B #businesscustomer #medicaltools #medicaldevice #patientcare

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Mostly emails under 2 min. read, usually once a week.

Short observations about Websites, Apps, Digital Marketing, sometimes short Tech News comments.