Tech workers once dreamed of working for a big, unwieldy firm for a few years before setting out on their own to topple it with a startup. Then, the dream shrank: work for that big, clumsy firm for a few years, then do a *fake* startup that makes a *fake* product that is #acquihired by your old employer, as an incredibly inefficient and roundabout way to get a raise and a bonus.

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@edsu @zatnosk startups like Pop Up Archive are created to be sold to companies like Apple. The goal is not to run an independent business, but to get #acquiHired, or get a lump sum to invest as venture capital in other startups. Doug Rushkoff lays out the whole life cycle pretty accurately in his 'Throwing Rocks ...' book.