Commissioner Brett Yormark wanted a Big 12 team to separate itself from the pack, and Texas Tech has in multiple ways

Big 12 commissioner Brett Yormark wanted a Big 12 football program to separate itself. Texas Tech has, but not in a way the league likes.

https://www.on3.com/news/commissioner-brett-yormark-wanted-a-big-12-team-to-separate-itself-from-the-pack-and-texas-tech-has-in-multiple-ways/

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