Pseudonymous wallets shatter session-based attribution.

One user, five devices, three chains — your analytics sees five separate visitors. Wallet addresses as persistent identifiers fix this: UTM tagging, multi-touch models, cross-chain normalization → verifiable campaign ROI.

https://analytickit.com/product/?utm_source=mastodon&utm_medium=social&utm_campaign=attribution&utm_content=sp-597

#OnChainAnalytics #CryptoMarketing #Web3Attribution