‘WE ARE NOT WALKING AWAY’ – Stradey Park Hotel boss makes emotional video plea to Llanelli

Ahsan Ullah, CEO of owner Ullcom Group, has personally addressed the public in a direct message, describing the decision to “pause trading” on Monday as incredibly difficult.

Looking directly into the camera, Mr Ullah has expressed his “deepest regrets” for the “disruption and distress” caused to the hotel’s hardworking staff and the wider community.

The CEO has confirmed that the four-star hotel is currently facing “complex operational challenges” that his team is working “night and day” to resolve.

In a firm promise to the town, Mr Ullah has stated: “Our goal is to return the Stradey Park Hotel to normal operations as a premier destination and a positive asset for Llanelli as soon as humanly possible.”

https://twitter.com/ahsanforbritain/status/2029285918125793791?s=20

The video message follows a wave of community support from other local businesses, including the Swansea.com Stadium and Gateway Resort, who have rushed to offer jobs and venue space.

Mr Ullah has also sought to allay fears about the site’s future, insisting that his focus remains entirely on restoring it as a “hospitality venue for the people of Llanelli and beyond.”

This comes after Llanelli MP Nia Griffith secured a “firm assurance” from the Home Office that the hotel would not be used to house asylum seekers, a move she described as a “devastating blow” to the town.

Addressing the hotel’s staff directly, the CEO has called them the “heart of the hotel” and pledged to support them through the current period of uncertainty.

For guests left in the lurch, Mr Ullah has confirmed that a team is working through every single booking to assist with alternative arrangements or process refunds where appropriate.

The sudden closure earlier this week sent shockwaves through the region, coming just weeks after the hotel announced a major partnership with the Scarlets.

As the investigation into the “operational reasons” continues, the CEO has thanked the public for their “patience, understanding, and continued support” during the crisis.

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‘Operational reasons’ blamed for Stradey Park closure as MP secures ‘no asylum hotel’ pledge

Ahsan Ullah, CEO of the hotel’s owner Ullcom Group, has confirmed that the “difficult decision” to cease operations was taken on Monday afternoon and has not been made lightly.

In a statement released via social media, Mr Ullah has said that the company is “working urgently and diligently to resolve the matters underlying this decision” in a bid to return the hotel to normal service.

The move has triggered widespread disruption for staff and guests, with the CEO admitting that he “recognises and regrets” the significant impact on those with upcoming events and bookings.

The company has pledged to support those affected, stating: “We will do everything within our capacity to assist customers with alternative arrangements where possible.”

However, the closure has drawn a sharp response from Nia Griffith MP, who has described the events of the week as a “devastating blow” for the hardworking staff in Llanelli.

Dame Nia has confirmed she has been in direct contact with the Immigration Minister, Alex Morris MP, within the last 24 hours to seek urgent assurances about the hotel’s future.

In a move that will bring relief to many in the Llanelli community, she has revealed that the Home Office has given “immediate, firm assurances” that the site will NOT be used for asylum seekers.

“This Labour Government is closing asylum hotels, not opening them,” Dame Nia has stated, seeking to reassure residents after the site’s controversial history under previous plans.

The MP has now called on the current owners to provide “more clarity on its future intentions” as a matter of urgency to protect the hotel as a community asset.

She has also confirmed that her top priority is ensuring that staff receive all necessary support from Carmarthenshire County Council and the Welsh Government during this difficult time.

Customers with upcoming bookings are being urged by the hotel to contact them directly via email with their booking references to begin the process of seeking alternative arrangements or refunds.

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