BBC News | Ineos hope for AI inspiration with Netcompany deal

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Ineos Grenadiers have partnered with Danish IT firm Netcompany in a five‑year deal that will rename the squad Netcompany‑Ineos Cycling Team and boost its budget to around £60 million a season, aiming to reclaim the sport’s top spot after falling behind better‑funded rivals such as UAE‑Team Emirates‑XRG and Visma‑Lease a Bike. The agreement brings Netcompany’s AI‑driven data platform Pulse to the team, promising real‑time decision‑making tools for directors, trainers and nutritionists to cut through the “blizzard of data” that modern cycling generates. Director of racing Geraint Thomas and team principal Sir Dave Brailsford say the partnership represents a major vote of confidence in Ineos’s future, building on the past “marginal gains” era while acknowledging that money alone won’t guarantee success—effective collaboration between technology and human expertise will be key to returning Ineos to the top of cycling.

Read more: https://www.bbc.com/sport/cycling/articles/clypnnzepvdo?at_medium=RSS&at_campaign=rss

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