"Focus on metrics that directly connect to revenue!" Not easy to do, but I like how this post details the building blocks.

It describes an approach built on tracking the paths that reveals how business results are triggered. Like mapping touchpoints that leads to actual client conversions and monitoring the specific content pieces that trigger discovery calls etc.
▸ https://lttr.ai/AlInD

#StrategyProved #DeliveringResults #ClientGeneratingMachine #AIInSocialMediaMarketing #ceaselessli