NiemanLab: Social traffic kinda stinks for news publishers now, in 3 charts. “A lot of the discussion of news publishers’ traffic in recent months has focused on a decline in search traffic. But social traffic is down, too.”

📘 Classmates.com runs on memory: names, schools, and scanned yearbooks. Design landings that promise one helpful action and deliver it on the first screen to earn the click—and the next step.

👉 Read the playbook and route nostalgia into measurable visits: https://adclicks.thereview.website/getting-leads-from-classmates-com/

#Classmates #LeadGen #PublisherTips #ContentStrategy #SocialTraffic