Exploring the journey of Japan's renowned retail store 'BEAMS', founded in 1976, inspired by American lifestyle. Under President Seto Hiro's vision, it's not just about selling fashion, but delivering 'happiness'. As BEAMS evolves, it's a testament to adaptability and intuition in business. #BEAMS #AmericanLifestyle #SetoHiro #BusinessInsight

https://joelhu.medium.com/from-humble-beginnings-to-fashion-legacy-the-story-of-beams-3b7e51ff8b82?sk=fff61f91bfdc8cf16f094d61049461ce