
Paramount Ad Sales Chief Stands By Lower-Key Upfront Plan: “It’s Not Bombastic, It Allows Us To Actually Listen To Our Customers”
Paramount ad sales chief John Halley spoke to Deadline about the company's upfront approach and
Deadline
Paramount Layoffs Hit Advertising Division
EXCLUSIVE: Paramount’s advertising division is the latest unit to be hit by layoffs. Deadline understands that layoffs began across Paramount Advertising, which is run by President John Halley, earlier today. Staff were informed this morning. It comes a month after Paramount Global officially initiated long-planned layoffs that will see it cut its U.S.-based workforce by […]
Deadline
Paramount Completes Exec Shuffle Atop Sports Ad Sales Group, With Ryan Briganti Succeeding Retiring John Bogusz
Veteran Paramount Global exec Ryan Briganti has been tapped as the company's head of sports ad sales, replacing John Bogusz, who recently retired.
Deadline
Paramount Makes New Moves to Lure Small-Business Advertisers
Paramount is making new moves to tap into the business of small and regional advertisers, two categories that have not relied heavily on national TV
VarietyParamount Advertising Chief John Halley Says Current Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future”
#News #JohnHalley #ParamountAdvertising #Paramountglobal #TVNow
https://deadline.com/2023/11/paramount-advertising-john-halley-streaming-linear-tv-big-mess-1235641119/

Paramount Ad Chief John Halley Takes On Advertising's "Big Mess"
Paramount Advertising President John Halley says the current marketplace, with free and subscription streaming, digital inventory and linear TV as well as uncertainty about measurement is “a …
Deadline