FB violated its promise to be the privacy-centric alternative to #Myspace, where our data would never be harvested; it switched on surveillance and created cheap, accurate ad-targeting:

https://lawcat.berkeley.edu/record/1128876?ln=en

Google fulfilled the prophecy in its founding document, the #PagerankPaper: "advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers." They offered cheap, highly targeted ads:

http://infolab.stanford.edu/~backrub/google.html

9/