Mastodawn

NBA 2K League Relaunches as ‘Entertainment Universe’ Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as ‘Competitive Situation Within a Lifestyle’

https://fed.brid.gy/r/https://variety.com/2025/gaming/news/nba-2k-league-relaunches-entertainment-universe-1236568312/

Variety Nov 3

NBA 2K League Relaunches as ‘Entertainment Universe’ Featuring NBA Players, Content Creators; Take-Two CEO Reframes Esport as ‘Competitive Situation Within a Lifestyle’
#Variety #News #NBA2K #NBA2KLeague #NBATakeTwoMedia

https://variety.com/2025/gaming/news/nba-2k-league-relaunches-entertainment-universe-1236568312/

NBA 2K League Relaunches as 'Entertainment Universe'

A revamped version of the esports league tied to the "NBA 2K" video game franchise launched Monday.

Variety

Variety Jun 13, 2025

NBA, Take-Two Form New Media Company to ‘Celebrate’ Basketball, Extend Long-Standing Games Pact
#Variety #News #2K #NBA #NBATakeTwoMedia #TakeTwoInteractive

https://variety.com/2025/gaming/news/nba-take-two-media-basketball-1236430512/

NBA Take-Two Media Launches

The NBA and video game publisher Take-Two Interactive have renewed their ongoing licensing deal and launched NBA Take-Two Media.

Variety