CBS Will Embrace ‘Comfort TV’ as It Rolls Out This Fall’s Primetime Marketing Campaigns

https://fed.brid.gy/r/https://variety.com/2025/tv/news/cbs-comfort-tv-fall-marketing-campaigns-1236529507/

CBS Will Embrace ‘Comfort TV’ as It Rolls Out This Fall’s Primetime Marketing Campaigns
#Variety #News #CBS #MikeBenson #SheriffCountry

https://variety.com/2025/tv/news/cbs-comfort-tv-fall-marketing-campaigns-1236529507/

CBS' Fall Marketing Campaigns to Embrace 'Comfort TV'

CBS marketing head Mike Benson details CBS' fall promo campaigns, which will emphasize 'comfort TV.'

Variety
Jason Watkins & Robson Green On Their Cat-And-Mouse Thriller Series ‘Catch You Later’

Jason Watkins and Robson Green talk 'Catch You Later', the upcoming Channel 5 psychological drama.

Deadline

Studio Time: How Production Companies Are Finding Ways For Their Brands to Share More of the Credit on TV Series
#Variety #News #CBSStudios #MikeBenson #SonyPicturesTelevision #TheBoys

https://variety.com/2025/tv/news/studio-production-companies-brands-credit-share-tv-series-1236291468/

How Studios Are Looking to Share More of the Credit on TV Series

In this streaming age, studios are looking to share more of the credit on the TV series they produce.

Variety
CBS Marketing Boss Explains Why ‘Matlock’ Reboot Has “Nothing To Do” With Original

Following the CBS reboot's premiere, chief marketing officer Mike Benson discussed the twist behind 'Matlock'.

Deadline
CBS To Drop Promos For ‘Poppa’s House’ During March Madness: “Long Lead Marketing!” Quips Damon Wayans

CBS To Drop Promos For 'Poppa's House' During March Madness: "Long Lead Marketing!" Quips Damon Wayans

Deadline

CBS Gets 7 Minutes of Super Bowl Time to Spotlight New TV Season, Paramount Streamers
#Variety #News #CBS #MikeBenson #Tracker

https://variety.com/2024/tv/news/cbs-ads-new-tv-season-super-bowl-1235905946/

CBS Gets 7 Minutes of Super Bowl Ads to Spotlight New TV Season

CBS intends to use seven minutes of Super Bowl promo time to spur viewers to watch all the shows in its new TV season.

Variety

‘Survivor’ Season 45 Marketing Campaign Places Huge ‘Buffs’ on Landmarks Across the Country (EXCLUSIVE)
#Variety #News #CBS #MikeBenson #Survivor

https://variety.com/2023/tv/news/survivor-season-45-marketing-buffs-1235728448/

'Survivor' Season 45 Marketing Places Huge Buffs on U.S. Landmarks

As “Survivor” hits its 45th season this fall, CBS is building a new marketing campaign for the show inspired by its signature piece of clothing: The “Buff.” That versatile c…

Variety