The Bad PlaceUS Top News and Analysis | Meta has struggled at selling anything other than ads. Will AI be different?
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Meta is betting that artificial‑intelligence services can break its historic reliance on advertising by launching paid subscriptions for its Meta AI app and premium tiers for Instagram, Facebook and WhatsApp – initially in Singapore, Guatemala and Bolivia – while also hinting at a future cloud‑computing business that could pit it against Amazon, Microsoft and Google. The company’s first‑quarter earnings still showed that about 98 % of its $56.3 billion revenue comes from ads, but rapid AI growth and recent testing of AI‑driven features have spurred optimism that subscriptions could add up to $3 billion by 2027 and $16 billion by 2030, even though analysts note that past forays into hardware, crypto and enterprise tools have largely flopped and that building a competitive cloud platform will be challenging for a firm whose core strength lies in consumer‑direct advertising.
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