Mattel Banking On Gen X To Introduce ‘Masters Of The Universe’ To New Generation — Web Summit
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https://deadline.com/2026/05/mattel-gen-x-masters-of-the-universe-boost-1236901290/

Mattel Banking On Gen X To Introduce ‘Masters Of The Universe’ To New Generation — Web Summit

Mattel is banking on Gen X to pass the torch and give the Masters of the Universe movie and toys a multi-generational boost.

Deadline