The Hero and the Outlaw. Margaret Mark and Carol Pearson show that brands — like people — are at their best when they stand for something deeper than function. A truly great brand does not just promise features or convenience; it becomes a symbol of identity and meaning. #Emberhart #MargaretMark #CarolPearson https://youtu.be/wSQtf3vOekA?si=mbzv6pSjElG07wU5