IIT Roorkee spearheaded an Awareness Programme on the 'MSME Innovative (Design) Scheme': Industry–Academia Interface, in collaboration with RSSIA, Design Innovation Center, and DFO, MSME Haldwani, aiming to foster design-driven innovation in the MSME sector. Distinguished dignitaries and industry representatives shared insights, enhancing discussions on environmental sustainability and global competitiveness. #MSMEInnovation #DesignScheme #IITRoorkee #RSSIA #DFO #MSMEHaldwani #Innovation.