New MICE branding unreels sans updated MICE roadmap | Ma. Stella F. Arnaldo

“MICE Philippines, we take your business to heart.” The Department of Tourism (DOT) and its marketing arm, the Tourism Promotions Board (TPB) launched the new Philippine branding for the  Meetings, Incentives, Conventions, Exhibitions (MICE) at annual MICE Conference (MICECon) held last week at the Clark Freeport Zone. In her opening remarks…