Fab BrandsDec 11, 2023

Coca-Cola India forays into the alcohol segment

#CocaCola #LemonDou #BrandsIUse

https://economictimes.indiatimes.com/industry/cons-products/liquor/coca-cola-india-forays-into-the-alcohol-segment/articleshow/105886820.cms

Coca-Cola India forays into the alcohol segment

Alcohol is a very big category and we have on purpose decided to experiment, Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind.

Economic Times
IntelliRetailDec 11, 2023

Coca-Cola India forays into the alcohol segment

#CocaCola #LemonDou #IntelliRetail #FabRetail

https://economictimes.indiatimes.com/industry/cons-products/liquor/coca-cola-india-forays-into-the-alcohol-segment/articleshow/105886820.cms

Coca-Cola India forays into the alcohol segment

Alcohol is a very big category and we have on purpose decided to experiment, Coca-Cola global marketing chief Manolo Arroyo told ET in a recent interview. We're very clear what kind of beverages consumers are demanding. I call it fuel for the body and the mind.

Economic Times