Helping businesses profit from cycling routes - Interreg Central Europe

The potential of transnational cycling routes for tourism is still underdeveloped in central Europe. This includes the Iron Curtain Eurovelo Trail, which connects regions from Poland to Croatia along the European Green Belt. The ICTr-CE project improves the business case for this route by developing new tourism products. These result from a newly developed participatory business model, which strengthens the innovation capacities of local businesses.