Ugochukwu EkekezieYe delays ‘Bully’ release: New launch date confirmed after major deal
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Ye has pushed back the release of his upcoming album Bully to March 20, 2026. This delay follows his recent signing of a partnership deal with the independent music company Gamma. The project was previously scheduled to drop on Friday, January 30, before the sudden change.
Image Credit: Brad Barket/Getty Images for Fast CompanyYe fans must wait a bit longer to hear his latest work. The rapper has delayed his Bully album after securing a new business partnership.
Rolling Stone reported the schedule change on Wednesday, January 28, 2026. The LP will now arrive on March 20 instead of this Friday.
A strategic shift
This schedule change stems directly from Ye’s new deal with Gamma. The independent music powerhouse now counts the Chicago native among its partners.
Gamma boasts an impressive roster of top-tier talent. The company currently houses artists such as Sexyy Red, Rick Ross, and French Montana.
Music legend Mariah Carey is also part of the Gamma family. Ye joins this lineup as he prepares to unveil his twelfth solo studio effort.
Project details and history
Ye first announced Bully to the world last September. He described the project as a concept album during the initial reveal.
Most of the recording sessions took place in Tokyo, Japan. The artist found inspiration for the new sound within the vibrant city.
Visuals have played a key role in the rollout so far. Last March, Ye shared a short film directed by Hype Williams.
That clip featured songs expected to appear on the final tracklist. However, it remains unclear if those specific tracks made the final cut.
The road to release has seen multiple false starts. The album was originally supposed to drop last June but faced several delays.
Recent public moves
This news arrives just days after a significant public gesture. Ye placed an ad in The Wall Street Journal to address past controversies.
He apologized to Jewish and Black communities for previous comments. In the text, Ye links antisemitism to brain damage while explaining his past behaviour.
Critics questioned the timing of this public statement. However, Ye insists plea is not a PR move designed to promote his music.
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