The Bad PlaceNBC News Top Stories | Spirit Airlines is dead, but a crowdsourced revival is taking flight online by Dalila Muata
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Spirit Airlines, the low‑cost carrier that filed for bankruptcy and ceased operations in May 2026, is the focus of a viral crowdsourcing effort launched by voice‑actor and content creator Hunter Peterson, who proposed buying the airline by having a fifth of Americans each contribute $45—the price of a typical Spirit flight—to recreate the carrier as a publicly owned “Spirit 2.0” modeled on the Green Bay Packers. Peterson’s campaign has amassed roughly $337 million in pledges from over 370 000 verified supporters, but he is not yet taking cash and is consulting lawyers about the myriad regulatory, financial and logistical obstacles involved in acquiring and running an airline, including SEC registration limits, union contracts, aircraft liens, and the $8 billion debt Spirit left behind. Experts such as finance professor Charles Elson and Columbia Law professor John Coffee Jr. caution that the complexity of airline finance, the need for high‑net‑worth investors, and the legal hurdles of crowdfunded acquisitions make the plan highly speculative—perhaps “like going to Mars”—yet the movement reflects a broader public desire to disrupt the aviation industry, with participants pledging out of a sense of collective ownership and hope that a democratized airline could emerge from the bankruptcy estate.
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