#OnThisDay #25YearsAgo, @Veen wrote #HotDesignTips for WebMonkey:
1. Never, ever put a word in a graphic. Text is text. Graphics are graphics. Don’t confuse them.
2. […] get something on the screen immediately, and make it really interesting.
3. You have […] like 15 seconds. Be very fast.
4. How well does your site show up in search engines? […] Find out, then tweak your meta content accordingly.
5. Users […] came for your content. Give it to them — fast and simple.

https://web.archive.org/web/19991012022111/http://www.hotwired.com/webmonkey/98/34/index1a_page6.html

Webmonkey: design: Hot Design Tips