Scientists who share failures on social media are seen as more honest, open, and relatable, boosting public trust and support for science—even without harming perceptions of competence according to U-Michigan research. 🧑‍🔬📉💬🤝

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#ScienceCommunication #HonestyInScience #RelatableScientists #PublicTrustInScience #FailureAndGrowth https://news.umich.edu/when-scientists-share-their-failures-the-public-trusts-them-more/
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When scientists share their failures, the public trusts them more

In an age where trust in science often feels like it's teetering on a fault line, new research from the University of Michigan offers a simple but powerful insight: When scientists share their struggles—especially their failures—they may actually earn more public trust.

University of Michigan News