More thoughts on hospital marketing because I’m tired of seeing really good hospitals do really stupid advertising. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

More thoughts on hospital marketing because I’m tired of seeing really good hospitals do really stupid advertising. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why hospital advertising is really just like regular advertising except on steroids. As it were. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors #advertising #marketing

Why hospital advertising is really just like regular advertising except on steroids. As it were. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors #advertising #marketing

Where the brand of a hospital really lies and how to make advertising that doesn’t suck once you find it. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Where the brand of a hospital really lies and how to make advertising that doesn’t suck once you find it. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

It would be logical to think you could apply classic “house of brands” thinking to hospital marketing. But you’d be wrong about that. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

It would be logical to think you could apply classic “house of brands” thinking to hospital marketing. But you’d be wrong about that. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors