Where the brand of a hospital really lies and how to make advertising that doesn’t suck once you find it. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Where the brand of a hospital really lies and how to make advertising that doesn’t suck once you find it. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

Why you can’t rely on what you usually rely on when you make an ad for a hospital, but why that’s not an excuse for bad #advertising. Thoughts on #hospitaladvertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

It would be logical to think you could apply classic “house of brands” thinking to hospital marketing. But you’d be wrong about that. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

It would be logical to think you could apply classic “house of brands” thinking to hospital marketing. But you’d be wrong about that. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

How the challenges facing #hospitaladvertising are different from the ones facing other kinds of #advertising. Also how they are not. Thoughts on hospital advertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

How the challenges facing #hospitaladvertising are different from the ones facing other kinds of #advertising. Also how they are not. Thoughts on hospital advertising: https://www.martinbihl.com/business-thinking/hospital-advertising #hospitals #healthcareadvertising #doctors

Hospitals think they’re marketing #hospitals but they’re not. And the sooner they understand that, the more successful they’ll be. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors

Hospitals think they’re marketing #hospitals but they’re not. And the sooner they understand that, the more successful they’ll be. https://www.martinbihl.com/business-thinking/more-thoughts-on-hospital-marketing #advertising #hospitaladvertising #healthcareadvertising #doctors