In *Survival of the Richest*, Doug @Rushkoff calls this "#GoingMeta": don't provide a service, just figure out a way to interpose yourself between the provider and the customer:

https://pluralistic.net/2022/09/13/collapse-porn/#collapse-porn

Don't drive a cab, create #Uber and extract value from every driver and rider. Better still: don't found Uber, invest in Uber options and extract value from the people who invest in Uber.

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As Douglas Rushkoff has written, the modern business wisdom reveres #GoingMeta - not doing anything useful, but rather, creating a chokepoint between people who do useful things and people who want to pay for those things, and squatting there, collecting rent:

https://rushkoff.medium.com/going-meta-d42c6a09225e

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