> Third is a very common tendency for educators to seek to advance their careers by promoting the new, technology-centered methods. Rather than present themselves as a good teachers first and foremost, they emphasize their roles as technical innovators, expecting that this will make them appear far more important.

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> A second very common pattern is the victory of means over ends, of excitement about new tools over any thoughtful grasp of the fundamental purposes of education. The hardware and software are so intriguing in themselves that discussions about ends are shoved aside.

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Three Recurring patterns

> First is the often dominant influence of commercial interests over other human concerns in education. Those who market new products have a vested interest in framing choices about teaching and learning as if they were similar to choices about consumer goods; education can become just another commodity for sale.

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