Despite the self-serving nonsense the ad-tech industry serves up about people "liking relevant ads," no one wants to be spied on. 96% of Ios users don't lie.

A ban on surveillance ads wouldn't just serve the public, it would also save the news. The alternative to surveillance ads is #ContextAds: ads based on what a reader is reading, rather than what that reader was *doing*.

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The natural successor to surveillance ads is #ContextAds: ads based on the content you're looking at, not the surveillance data an ad-tech platform amassed on you without your consent. Context ads are intrinsically better for publishers: no publisher will ever know as much about a reader's *behavior* than a spying ad-tech platform, but no ad-tech platform will ever know as much about a publisher's own content than the publisher does.

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