We also have to talk about #FrozenFood and their bad rep. This is another sin and a complete failure in #PublicPolicy and government communication.

In our modern world we have stunningly good #FreezingTechnology and #ColdChains and it is still continuously improving.

It should be a government PR priority to educate and promote how healthy and affordable quality frozen food can be.

This is well-known in Japan, check it out:

https://www3.nhk.or.jp/nhkworld/en/shows/2032270/

#FoodWaste #ClimateAction #FoodSystems

Frozen Food - Japanology Plus | NHK WORLD-JAPAN

*First broadcast on July 28, 2022. In Japan, frozen food is an essential part of many people's lives. Companies are constantly developing new techniques that make products tastier, longer lasting and more convenient. Our guest, consumer consultant Miura Yoshiko, explains why frozen food is so popular. She introduces some of the latest developments, such as flash freezing. And in Plus One, Matt Alt learns about new types of ice.

NHK WORLD