We also have to talk about #FrozenFood and their bad rep. This is another sin and a complete failure in #PublicPolicy and government communication.
In our modern world we have stunningly good #FreezingTechnology and #ColdChains and it is still continuously improving.
It should be a government PR priority to educate and promote how healthy and affordable quality frozen food can be.
This is well-known in Japan, check it out: