Today, a great marketing plan does not always have to be about hard work and serious planning.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

As its marketing manager, I was to rebrand “First Products” so it could be as memorable as a hospital's good cup of coffee.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

The whole concept of using bobblehead dolls might have seemed whimsical at first, but it was this very whimsy that caught people's attention.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

One memorable trade show was when a doctor picked up a Judy bobblehead and asked, laughing, if she could handle his appointments.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

Finally, to bring “Judy & Trudy” to life, I hired a great illustrator who instinctively grasps why branding is essential.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

The bobbleheads served as constant reminders of our products, which shows why branding is essential.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

Imagine the scene: doctors and nurses receiving bobbleheads instead of the usual pens or stress balls.

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#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals

Why Branding Is Important: The Judy & Trudy Success Story: https://lttr.ai/ATw2h

#bobbleheads #sumolab #medicalsupplies #Branding #Marketing #BusyMedicalProfessionals