Once high flying #media content play #BuzzFeed (#NASDAQ listing:#BZFD), which last yr shut down its once Pulitzer winning #BuzzFeedNews operation, has now announced the sale of the #Complex brand that started as a print mag by street wear designer Marc Eckō . Buzzfeed acquired the brand for $300 million just 3 yrs ago, but unloaded it for a $108 million cash infusion and is laying off 16% of its remaining #workforce that a couple years ago was once around 500 and now a fraction of that.

https://www.axios.com/2024/02/21/buzzfeed-sells-complex

BuzzFeed sells Complex for $108 million, announces job cuts

The struggling publisher is unloading a brand it acquired for $300 million in 2021.

Axios