The Bad PlaceIrish Independent : Independent | ‘It’s Penneys, hun’: Can the Irish retail giant conquer the US?
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‘It’s Penneys, hun’: With Primark’s first Manhattan store now open, the Irish retail giant is trying to prove analysts wrong who warn that its profits are under pressure. Inside Dublin’s Arthur Ryan House on Parnell Street – a massive, California‑style open‑plan office with bold colours, big screens and co‑working spaces – the company’s heritage is celebrated by staff like a general manager who says “Primark is in my blood, my dad was running this store when I was born.” The article examines how the brand, known for low‑price fashion, hopes to translate its domestic success to the US market despite scepticism about the financial sustainability of rapid expansion.
Lynda