Priorities: “Added to that combination [of customers and developers], there’s a third group that apparently wants to hear AI all the time: investors. Apple should absolutely not try to appease this group when crafting its WWDC message. First of all, they’re an over-indulged group to begin with. But second, their interests seem oddly counter to what Apple’s customers actually want.”

#WWDC2026 #Apple #AppleIntelligence #AppleOS27 #iOS #iPadOS #macOS #watchOS #homeOS

https://www.macworld.com/article/3153762/apples-wwdc-messaging-challenge.html

Apple Intelligence is coming at WWDC. Just don't call it AI

People are turning on AI right when Apple needs them to embrace it.

Macworld