The Bad PlaceVariety | Amazon MGM Studios Embraces AI: Greenlights Three Series for Prime Video Under New ‘GenAI Creators’ Fund’ by Todd Spangler
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Amazon MGM Studios announced a new AI‑focused initiative, the GenAI Creators’ Fund, in partnership with Amazon Web Services, that provides filmmakers, digital creators and tech startups with funding and access to AI production tools for developing premium TV shows and movies. As part of the fund the studio has greenlit three animated series for Prime Video—“Punky Duck,” “Love, Diana Music Hunters,” and “Cupcake & Friends”—and introduced Project Nara, a collaborative AI production platform that integrates familiar tools such as Maya, Blender, Unreal Engine and Adobe to streamline visual storytelling, cut costs and accelerate timelines. Executives stressed that the effort is “human‑centric,” with AI designed to empower, not replace, creative professionals, and the initiative was unveiled at the 2026 AI on the Lot event at Culver Studios.
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