@matthew @mamund also touched on this point in
#Stoplight 's
#APIIntersection podcast - i.e. companies that have been making /selling widgets for 100+ years but are now embracing tech to do the job better.
https://youtu.be/qlhJp_yUTLg?list=PLFLmRVQdyTF1D5aVoXuq4YP_MQawMMTbC&t=2109