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Beauty and personal care giant L’Oréal has confirmed it will establish its first “AI-powered global beauty tech innovation hub” in Hyderabad (The capital and largest city of the Indian state of Telangana), marking a significant expansion of its digital capabilities. The company plans to invest €350 million (approx. ₹3,500 crore) by 2030.

L’Oréal’s decision to invest €350 million (₹3,500 crore) in Hyderabad isn’t just corporate news; it is a market signal. By establishing its first-ever “AI-powered global beauty tech innovation hub,” the company is effectively creating a new sub-sector in India: Deep-Tech Beauty.

The hub, described as a first-of-its-kind facility globally, is scheduled to be inaugurated in November 2026. It will focus on developing the next generation of AI-powered beauty innovations, serving as the nerve center for L’Oréal’s global digital transformation.

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